Vaarthavihari

Modern media Vs Tradittional media
Once upon a time there were traditional media
I think you confused that why i said that once upon a time......yes ,.....
There is a reason.
Thesedays,print , electonic and internet media means new media playing a crucial role in our society.Every day media is comming with a exited stories,reporting,string operations,misteries,etc......every channel is going to present a new and wonderful stories.
This thing is happening to promote their TRP Ratings.This fact is wellknown to every one.
As we all know that there are several channels in our country and several regional channels are here in our state.Every day they are searching for new and innovative things to report.In this process they have to take from small issues to big issues,In this process they taking challenges to promote a new things to give compitition to each channel.
In this process they are giving news with exaggeration and adding masala.
finally there are some unwanted and false statements also broadcasting in media.
So ,some people are feeling what is the actual news and what is the details of the incident.
However ,after observing the present issues and practical things,media is not intentionally broadcasting the false.Media is trying to get the breaking news.breaking means there is no exact information of the issue.This thing is happening because of the TRP ratings.
Ok ,Let us talk about taditional media,
Once upon a time means our forefathers generation there were some mediums to spred the news and awareness. Burrakatha,Oggukatha,Puranakalakshepam,yakshganam,harikathaNatakam,folk,etc.
In that time every medium had ethics and system.Moreover these mediums were most popular in our indian culture.
Now a days media is moving very faster.Our media is very fast than the other countries media.But due to the problem of TRP ratings media is broadcasting and moving very fast.

Written by
Kumar chand Pullagura.